Demonstrating its commitment to fostering creativity and innovation within the business environment, Salem Balhamer Holding Group was accredited as a creative partner in cooperation with the “Al Sharqia Gets Creative” initiative for the inaugural 2024 Alliance of Family Businesses Football League. The highly successful eight-day event featured enthusiastic competitions and concluded under the auspices of the Ministry of Sport and. Participants included a selection of leading family companies in the Kingdom: Aljabr Holding Company, Zamil Industry Company, Abdullah Fouad Holding Company, Rawabi Holding Company, Al-Mana Holding Company, Al-Turky Holding, Al Ansari Holding Group, and Salem Balhamer Holding Group. Beyond the sporting events, the League recognized participating companies and success partners who contributed to the event’s success, fostering sports awareness, strengthening relationships among family businesses, and contributing to a more cohesive society.