As part of a humanitarian initiative during the holy month of Ramadan, Salem Balhamer Holding Group, in collaboration with Al-Da’wah and Guidance Association and the Sawaed Team, launched the ‘Touch of Giving’ initiative to distribute Iftar meals to those in need, providing over 10,000 meals over the course of two days. This initiative reaffirms the Group’s commitment to promoting social solidarity, fostering a culture of giving and volunteerism, and creating a lasting positive impact on the community, reflecting the role of the private sector in supporting humanitarian initiatives and achieving sustainability goals.